“When you look at a strong brand you see promise.”
– Jim Mullen

Branding is more than just your logo. Your company’s brand is it’s identity, not only in name, but in style and perception. How people perceive your company is part of your brand. The amount you can control and guide that perception directly relates to the strength of your brand. Whether you want to be seen as a bold, fresh company that pushes the envelope or a solid, steady company that can be deliver consistent quality, you need to find a voice and identity that fits the needs and desires of your target audience.

Idea Design Group will work with you to define and refine your message to the world. Industry research and scouting the competition will set the foundation for finding and highlighting your strengths and values. Researching consumer trends in your market will give us insight into what audiences you should be targeting.

Developing a consistent style, both visually and verbally, is important to building your brand equity. Inconsistencies can muddy the waters and lessen the impact of your marketing efforts.