Mobile ad spending surpassed spending on the desktop for the first time in 2016.
Search Engine Marketing (SEM) is complimentary to search engine optimization (SEO) because it expands the presence of a website in search results with targeted keywords and demographics. Targeting a specific location, time of day or type of device can give you a competitive edge that SEO alone cannot.
Seasonal ad campaigns are another way to supplement a website’s visibility without having to create a lot of new content geared specifically for a time of year. A landing page with A/B testing and a Cost-Per-Click (CPC) ad campaign is an efficient way to convert visitors into customers.
Google AdWords
Setting up a Google AdWords account is just one of many steps to launching a CPC ad campaign. Keyword research, budgeting, prioritizing, copy writing and testing are some of the other important pieces of a successful AdWords campaign. Idea Design Group covers AdWords from top to bottom. Account creation to A/B testing and everything in between.